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Attacking Weak Niches For Big Returns, Step-By-Step
Keyword Examples Included.

By James Jackson
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If you are looking to increase your business through niche
marketing then you should seriously consider tapping into
some of the more overlooked niche markets. Many times you
can get a very good listing in the search engines for very
good keywords while only doing some basic search engine
optimization.

All you have to do is spend five to ten minutes doing a
little competitive research to analyze the top ten search
engine results for your keywords.

The question you want to get answered by doing this
research is…

“Are the top ten listings for this keyword weak enough to
easily outrank?”

Start your research by going to Google.com and do a search
for the keyword phrase that you want to do your research
on.

Here’s a list of what you will be looking for and things to
note that will let you know if can snatch a top ten spot
for your keywords and easily expand your niche marketing
business.

Example Keyword: Bed In A Bag
(Numbers Represent Word Tracker Estimated Search Volume)

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bed in a bag 1,273
bed in a bag sets - 90
discount bed in a bag - 86
clearance bed in a bag - 49
wholesale bed in a bag set - 43
king bed in a bag - 29
chinami bed in a bag - 24
holiday bed in a bag - 21
bed in a bag camoflouge - 20
tropical bed in a bag - 20
california bed in a bag - 19
dan river bed in a bag - 19
palm tree bed in a bag -19
blue and orange queen bed in a bag – 17
----------------------------------------------------------

As you can see there’s a pretty good amount of search
activity for this keyword phrase. So how do you figure out
if this is a market that you can get a top keyword ranking
for? Well all you have to do is spend five minutes doing a
little research analyzing the top ten search engine results
for this keyword.

**** Is the keyword in the title of the listing?

Search engines place a lot of weight on the title of a web
page when they consider how well it will rank for a given
keyword. Normally the title of the listed results are just
exact duplicates of the text that is used in the META Title
Tag of a particular web page. You will rarely find a top
ten ranking for any keyword phrase that doesn’t have the
keywordp hrase you searched for in the title of the listing.

If the keyword phrase is not in the title of many of the top
ten listings this is a good sign that you may have weak
search engine competitors.

**** Is the keyword in the URL of the listing?

Having the keyword phrase as a part of your URL also helps
your website to rank well much in the same way that having
the keyword phrase in your title does. If the keyword phrase
is not in the URL of many of the top ten listings this is a
good sign that you may have weak search engine competitors.

**** How many backward links are pointing at the URL?

The off page factors are weighted VERY heavily by Google
when it comes to getting a good search engine ranking with
them. Off page factors are thing that you don’t have total
control of such as how many other websites link to yours.
Google sees the links to your website as a vote from other
people that you have a good website related to your chosen
keyword phrase.

Now, if you have the Google tool bar installed all you have
to do is right click on the titles of the top search engine
results and then choose “Backward Links” from the context
menu that will display on your screen. You will be taken to
a new page that will tell you exactly how many links are
pointing at the competing website. Do this for each of the
top ten websites.

If they all have a relatively low amount of backward links
this is a good sign that you may have weak search engine
competitors for this particular niche market.

**** Is the URL a top level domain or some obscure page?

One way to spot very weak search engine competition is to
look at the the URL path of the pages that show for the top
ten spots.

If you see a website that is a top level domain it will end
in .com .net .org or any o the other common top level
domain extensions.

Example: www.website.com

If you notice that many of the top ten listings are for URL
that are pointing to some obscure page within a website,
for example...

www.website.com/article-topic123.htm

Then this may be a sign that these pages were not designed
to rank well intentionally and have gotten a top ranking
simply as a result of having some content on the particular
search topic.

By doing this simple analysis of your search engine
competition you can then decide if it is worth your time
and effort to build a website around a certain topic.

If the site has very few links to it, there's only a page or
two about the subject matter, and the domain or URL isn't
highly optimize for the keyword you may have a chance
to get a good search engine ranking without having to do
an overwhelming amount of work.

I have discovered many keywords that get good traffic
and have extremely weak search engine competition
doing exactly what you just saw in this article.

Go on and try it using the keyword examples above.

You can often find niche keywords with weak search engine
competition in the keyword lists you receive by visiting the
following site...

http://how-to-build-website.com/FindHotNiches

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